bath & body works
Bath & Body Works is that positive, bubbly BFF who brightens your spirits and can’t wait to spill the newest fragrance news—brought to life with a fun, lighthearted voice and enchanting product storytelling that reinforces our position as America’s favorite (gingham-clad!) fragrance destination. From the smallest copy (like subject lines and push notification) to huge cross-channel lifts (like seasonal campaigns and DE&I initiatives), I ensure our copy is always fun, informative, brand-right, sensorially rich and easy to understand—and that our products feel inspiring and achievable.
App Content
Exclusive sneak peeks and product deep dives only Rewards members can access.
FirstLook Emails
Editorial product previews for our ultimate fragrance fans.
DIVERSITY, EQUITY & INCLUSION INITIATIVES
Monthly celebrations, customer-facing brand commitments and more (a near-and-dear-to-my-heart project).
MY BATH & BODY WORKS PROGRAM COPY
Informational bits and bobs to support our Rewards program (always with a little punch of personality).
PUSH NOTIFICATIONS
Day-brightening little messages (and reminders) for our Rewards members.
